Product positioning: Fanghua "is a high-end hotel downlight product series in the Sidon lighting product system; Value proposition: Fanghua series products are mainly to help designers use the same series of lamps to solve multiple space, multi-scenario, different functional needs, and have high Compared with competing products, the user experience of the product has more variable beam angles, and its innovative lens light distribution system makes the light spot faint and smooth, and retains the cut-off characteristics of the reflector optical solution; Product selling points: 1. Fanghua The appearance of the series of products is independently developed by Sidon, and has obtained the design patent, patent number: 2017305525049, and the third prize of the ninth "Governor's Cup" industrial design competition in Guangdong Province; 2. The polyline element on the lamp body is inspired by North Latitude The 30 ° polyline integrates the design concept of the circle and the circle. The square is the rule and the circle is the measure. The wisdom is to design the light and build the future with the light. 3. The product is family and serialized, and the opening size covers 55mm, 55mm square, 75mm, Seven types of 75mm square, 105mm, 125mm, 150mm, three types of light distribution: bottom-lit, adjustable, wall-washing, four types of light distribution: 12 °, 24 °, 36 °, 50 ° Each opening size has 6-7 different color reflectors and 5-6 optical accessories to choose from, and the other 75mm series products have four types of light-changing lenses to choose from. Free switching; 4. The lamp function can be switched freely by changing the surface ring accessories between the bottom-lit and wall-washing lamps; 5. The series products use international / domestic first-line brand LED light sources, the color rendering index Ra> 95, color Tolerance SDCM <2, color temperature error ± 50K, beam angle error values are controlled within ± 10% of the nominal value; 6. The shading angle of all series of lamps is higher than 40 °, UGR <6, which is much better than commercial lighting UGR < 19 standards to ensure the visual comfort of the lighting; 7. Filter magnetic ring on the input power line of the lamp to suppress the inrush current, protect the LED light source, ensure the normal life of the LED light source, smooth the LED current, suppress flicker (strobe), and suppress EMI (electromagnetic) environmental interference to improve the ability to adapt to the electromagnetic environment; 8. All series of products can be adapted to 1-10V dimming driver, which can achieve a minimum 1% dimming, which is far better than the industry's lowest 7% standard; Application space: Fanghua is mainly used in Xinghua Hotel rooms, lobby, banquet hall, health center, western restaurants, clubs, high-end shopping malls / complex and other commercial spaces, as well as residential spaces such as villas and mansions; Sales achievements: Since the launch of Fanghua series products in April 2018, cumulative The design of the project on the map has reached more than 2000 (times), the amount on the map has exceeded 120 million yuan, and the cumulative sales amount has exceeded 80 million yuan.